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Eye on Demand | August 15, 2018

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News: Android TV Expands to More Sets in Europe

News: Android TV Expands to More Sets in Europe

While most broadcasters outside of the US continue to ignore the potential of Android TV, the streaming platform itself is jumping from strength to strength by expanding its range of supported European television sets.

Grundig, Beko and Vestel join the growing ranks of television sets that have Google’s smart TV Platform “Android TV” baked directly into their operating system, allowing access to a range of on-demand services without the need of any additional device connected to the HDMI port.

Android TV allows not only for on-demand content to be easily accessed much like many other 3rd party platforms such as the Apple and Fire TVs, but it also has the potential to seamlessly merge live terrestrial feeds with internet-delivered linear streams.

Unfortunately, broadcaster participation in Europe is not as widely supported as in the United States, with some country’s broadcasters like those in Germany providing a small, but acceptable range of services, while most others are extremely limited.

In the US, Android TV is well supported by services, with new ones such as CNN, Comedy Central, MTV, Freeform, Nickelodeon, Spotify, WATCH ABC and WATCH Disney/Junior about to join the growing list.

Meanwhile, the upcoming Android N operating system will add new features such as:

  • Picture-in-Picture: allowing users to play video while browsing other content.
  • Recording APIs: bringing recording functionality to live TV.
  • High Dynamic Range: supporting the next frontier in 4K UHD video.

Despite the lack of support outside of the US, Android TV possibly has more potential than many of the rival streaming platforms. Due to its ability to mix live terrestrial channels with online ones onto the standard EPG, the option of adding Google Cast support when desired, along with all of this being built directly into a growing range of television’s operating systems, Android TV could be one of the best options for streaming television.

It’s just a pity so few broadcasters outside of the US have yet to jump on board.