News: Now TV Shuffles Channel Line-up & Packages
Sky’s contract-free Internet-delivered SVOD service Now TV, has just announced the addition of Nat Geo Wild channel to the Entertainment Pass, while splitting off the children’s channels onto their own separate package.
Nat Geo Wild will join together with Sky 1, Sky Atlantic, Sky Arts, Sky Living, Comedy Central, Discovery, Fox, ITV Encore and MTV for Now TV’s £6.99 Entertainment monthly Pass, with children’s channels Disney, Nickelodeon and Nick Jr leaving the pack 21st June, dropping the total number of channels from 13 to 11.
The new Kids Pass will comprise of 6 channels in total including Nicktoons & Cartoon Network, plus box sets from CBeebies, complete with their own kid-friendly user interface. Unfortunately it appears the Disney channel is leaving Now TV altogether due to licensing agreements.
This is an interesting strategy from Sky who are prepared to fragment their packages even further, and while it may be welcomed by some customers, it is likely to anger others. For those without kids, the removal of the childrens channels and addition of Nat Geo Wild could be seen as a benefit, but parents who now have to pay for two separate passes could feel let down by Sky.
The new Kids Pass will include boxsets from Milkshake, Nickelodeon, Cartoonito, Boomerang, Cartoon Network, CBBC, CBeebies, Nick Jr and NickToons, with live channels from Nickelodeon, Nick Jr, NickToons, Cartoon Network, Boomerang and Cartoonito.
At launch the new pass will be available on the Now TV Box, PS4, PS3, Xbox One, compatible Roku boxes, Chromecast, LG Smart TV, PC or Mac, mobile phones and tablets, but not on the Xbox 360 or YouView.
While we don’t have pricing just yet, you can find out more on the new Kids Pass web page.